Perhaps one of the most high-profile consumer audio and smart speaker companies in the country, Sonos offers a range of products aimed at bringing immersive sound and music to the world. With over 500 patents filed, integration into more than 50 streaming services, and presence in 60 countries, Sonos is strongly positioned to be a cornerstone of audio innovation for years to come. Yet, while the eCommerce landscape expansion has certainly been a boon to recent market share growth, Sonos is not immune to the pitfalls of pricing fraud and unauthorized sellers present on major platforms.
Before working with Zinc, Sonos’ mitigation efforts were primarily focused on making small-scale test buys of their products offered by third-party vendors on Amazon, with the hope of tracking merchandise movement and identifying the offending supply chains. However, this process proved time-consuming and inefficient, with the resource overhead hardly worth the effort despite major supply chain blind spots.
Scaling with Enforcer
Zinc Enforcer has facilitated broad scaling of Sonos’ existing process at a fraction of the cost through utilizing its signature ASIN monitoring and inventory capture features. “It was appealing to be able to perform a lot more test buys than what we had been doing, enabling us to collect more useful information about unauthorized sellers,” Senior Manager Anna Grant noted of the prospect of working with Zinc, “The process is a big step forward compared to doing test buys yourself.”
Since the beginning of the year, Sonos has collected data on over 500 test buys, allowing for much more granular analysis of the supply chains that lead to problematic sellers and product offerings. With the ecosystem transparency that Zinc Enforcer enables, Sonos should not only be able to continue pursuing unauthorized and fraudulent sellers but also gain a better understanding of how bad actors operate through major eCommerce platforms.